The Beauden Battett IntAIRview.
Beauden Barrett: Athlete Unveiling
Producer
PEMO strategy
Social media execution & rollout
Beaduen and Hannah's 'Best Friend Challenge'
Beauden Barrett is known for his calm demeanor on the field even in high pressure situations, which has earned him multiple IRB World Rugby Player of the Year… But none of that compared to fearing for his life as a passenger inside the cockpit of a Red Bull aerobatic plane.
To unveil Beauden Barrett as a Red Bull global athlete, we 'treated' him to an experience he’d never forget and showcase him to the world in a never-before seen way.
We sent him to the Red Bull global HQ and he rode shotgun tens of thousands of feet in the air, as a famous Red Bull stunt pilot Dario Costa showed him a few maneuvers, asking a few poignant questions that he - understandably - struggled to answer, given the circumstances.
In addition, we also filmed an episode of the Red Bull global series "Best Friend Challenge" where we test our athletes knowledge of their "best friend" - in this case it was Beaudy and his partner Hannah.
Results:
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Over 2m+ total video views (Red Bull’s highest viewed video of 2018and
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Beauden’s most viewed social media video on his channels ever)
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Pick up from mainstream news outlets all over the world