Campaign rollout for the launch of the highly anticipated 2022 Blackcaps T20 World Cup uniform inspired by the 1990's designs.

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Utilising the Blackcaps players, we created a suite of assets for social media, website, in-stadium videos and e-commerce for Canterbury of NZ and the New Zealand Cricket channels (i.e. Blackcaps).

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The launch video garnered a total of 200k total views across all platforms.