Chasing Great follows Richie McCaw through his final season as he attempts the goal of captaining the All Blacks to the first ever back-to-back Rugby World Cup wins. Woven through that final season, the film tells the story of Richie's life. What emerges is a very personal insight into high level international sport and a psychological profile of the mind of a champion.

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Working for Augusto and Transmission Films we created and executed a social media plan to market the film and build an audience - which included a custom UGC 'fan poster' social media competition.

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Highlights:

• The highest grossing NZ documentary of all time

• Built the Facebook page to 20k fans in 6 months