To support KFC's partnership with Super Rugby Aupiki and utilise weekly highlight packages provided by Sky, we created the "11 seconds of Spice Series".

 

A weekly IG Reels and TikTok content series where we take the highlight of the weekend and add fun and over-the-top animations to bring the highlight to life in a social-first space, differentiating the brand from the other traditional sports social accounts who already post standard highlights.

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In addition, we also created an IG Reels and TikTok series "Aupiki Yarns" - where we get an insight into some of the female players and what it means to them to be involved in this groundbreaking tournament.