Social media strategy

Content creative concept

Producer

PEMO strategy

Social media execution & rollout

Fresh off the 2020 worldwide lockdown and the explosion of home trickshot challenges, we rallied all trickshot kicking enthusiasts with a nation-wide campaign headed by All Black superstar Beauden Barrett - #KickItWithBeaudy.

 

A 6 week social media UGC campaign that supported the limited edition ‘Beauden Barrett hero Red Bull can release.

 

Creative included:

• Hero video with Beaudy with subsequent cutdowns for various media

• Integration of Beaudy each week to launch challenge reminders and announce special winner videos

• Custom website build

 

Highlights:

• 100 total UGC entries

• Local and international mainstream media pick-up