Red Bull Ignite7 is a unique talent identification program that we have partnered with New Zealand Rugby to create that sees 96 of the best young male and female athletes in a five-day event in Auckland, as they vie for New Zealand Rugby All Blacks Sevens and Black Ferns Sevens contracts.

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New Zealand Rugby and Sky Sports have a long standing relationship in coverage of rugby in both broadcasting games and also off-field story-telling.

 

With quite traditional rugby coverage from the two parties, we wanted to come in and provide the rugby audience and wider sports fan with a point-of-difference.

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The 'On The Rise' mini-documentary series is a deep dive into the 2019 Red Bull Ignite7 lives off the field, getting a real insight into their unique and diverse backgrounds as we get to know them and their families in a deeper and more personal level.

Highlights:

• 2+ million total video views

• Posted by All Blacks channels and picked-up by local and international broadcast TV