To support the limited edition New Zealand athlete Red Bull can, we created the #RedBullPro social media challenge.

 

A weekly UGC competition where our athletes each took over a week in the competition with their own fun sport related challenge.

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To make the series truly 'social first', we partnered with prominent NZ content creator Johnny Tuivasa-Sheck to host the content series and help create additional content.

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The 7 week series featured:

- Beauden Barrett (All Black)

- Nico Porteous (Olympic champ freeski)

- Kehu Butler (Surf)

- Alice Robinson (World champ slalom skier)

- Alex & Molly (Olympic sailers)

- Brook Macdonald (DH MTB)

- Braden Currie (Multi-sport & IRONMAN)

Highlights:

• A total of 100+ entries across the campaign

• 10m+ total impressions from the full campaign